ethique Brand Story

ethique is mission-led to make clean and ethical hair, face, and body products designed to make a positive impact

ethique_logo

ethique Brand Story

Ethical beauty company ethique was founded by biochemistry student Brianne West in Christchurch, New Zealand in 2012, all from her kitchen, even before solid beauty bars were a ‘thing’.

It is now a global company worth more than $100 million, with over 100 products sold at more than 8000 retailers in over 20 countries.

A B Corporation Certified company, ethique is mission-led to make clean and ethical hair, face, and body products designed to make a positive impact, with gentle, cruelty free ingredients in compostable, plastic-free packaging.

In 2023 Ethique hit the key milestone of a calculated 30 million plastic bottles saved since launch! Woohoo!

Brianne has since turned her entrepreneurial skills to a new eco-friendly drink business, Incrediballs!

Ordinary drink companies pollute the planet with their tonnes of plastic bottles and burn up the carbon miles shipping around products that are mostly made of water. Meanwhile Incrediballs is reducing plastic waste and lowering carbon emissions with a flavoured tablet packed in cardboard. Just add your own water!

Coming soon! Watch this space. www.incrediballs.com

 

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